Give Old Bottles a New Life: Introducing Our New rPET Egg Carton Trays
General
- Burnbrae Farms is piloting new egg cartons which include a rPET tray made from 100% recycled plastic bottles as part of our commitment to support a circular economy.
- These new cartons include a Recycled Polyethylene Terephthalate (rPET) tray that is widely recyclable. The resealable lid is made from flexible virgin plastic to ensure a proper seal.
- The carton is designed for provincial recycling programs. The tray and lid will be separated at recycling facilities. The tray is widely accepted for recycling and the lid can be recycled where facilities permit.
- This pilot aligns with our packaging sustainability objectives of increasing both the recycled content and recyclability of our packaging.
- The rPet trays were designed in consideration of the
Canada Plastics Pact’s Golden Design Rules
, ensuring high recyclability and
compatibility
with provincial recycling programs.
At Burnbrae Farms, sustainability is one of our values. As a family‑owned Canadian company, we look for ways to care for the land, reduce waste, and make thoughtful choices that benefit both people and the land on which we live and work. That’s why we’re excited to share something new: a trial of our Recycled Polyethylene Terephthalate (rPET) egg carton trays, designed to give old plastic bottles a brand‑new purpose.
From Bottle to Breakfast Table
The concept behind our new rPET carton trays is simple but powerful: giving materials a second chance. The tray of our new egg cartons are made from 100% recycled plastic bottles, using a material called Recycled Polyethylene Terephthalate (rPET).
Think of it this way: that water bottle you recycled last month could come back as part of the carton protecting your eggs today. By choosing to make use of recycled materials for our egg carton trays, we’re helping to support a circular economy, where materials are reused rather than discarded.
Designed for Real‑World Recycling
We know that recyclability matters, not just in theory, but in practice. That’s why the rPET tray in our new carton is widely recyclable in provincial recycling programs across Canada. At recycling facilities, the tray and the resealable film lid are separated so the rPET tray can be recycled into new products. Some facilities may also recycle the lid, depending on local capabilities.
To ensure our packaging works within Canada’s recycling system, the rPET tray was designed in consideration of the Canada Plastics Pact’s Golden Design Rules , which aim to improve recyclability and compatibility with existing recycling infrastructure.
Sustainability Beyond the Material
Using recycled plastic is just one part of the story. We’ve also looked at how this carton performs throughout its lifecycle, from production to transportation to protecting your eggs at home.
Because rPET trays nest together more efficiently than traditional fibre cartons, we can transport more cartons per truck. The durable design also helps protect eggs during transit, reducing the risk of breakage and food waste. The clear design offers transparency, so you can check your eggs in store without opening the pack and the resealable lid is easy to open and close between uses.
Why a Trial?
Improving the recyclability of our packaging isn’t about quick fixes, it’s about learning, testing, and improving. This rPET egg carton tray is part of a pilot program, allowing us to better understand how recycled‑content plastic packaging performs for eggs and understand consumer insights. Our learnings from this trial will help guide future packaging decisions as we continue working toward our long‑term sustainability goals.
A Step Forward Together
When you see our new rPet egg carton trays on the shelf, know that they represent one more step forward on our journey, one that balances innovation, practicality, and care for the land we all share. Every time you recycle, you’re part of the solution. By choosing these cartons, you are supporting the market for recycled materials and helping drive innovation in Canadian agriculture.